- This paragraph allows you to include up to three stats expressed as percentages with accompanying body copy.
- Quotes can also be displayed underneath the stats and body copy columns. These display in a large font. Multiple quotes are presented in a carousel so that users can swipe to the next quote.
- You have the option to use a heading and a label, but neither are mandatory. If you use both, the label appears underneath the heading.
- Each statistic title must be 50 characters or less, including spaces.
- If you use more than one statistic title, make each one similar in length so they display correctly on your page.
- Keep the body copy succinct – approximately 500 characters, including spaces.
- Quotes should be approximately 130 characters, including spaces.
- Any stats used must have the source included and be checked on a regular basis to ensure they don’t become outdated.
- We risk breaching Competition and Markets Authority (CMA) compliance guidelines if we publish out of date stats or stats without a source.