This paragraph allows you to include up to three stats expressed as percentages with accompanying body copy.
Quotes can also be displayed underneath the stats and body copy columns. These display in a large font. Multiple quotes are presented in a carousel so that users can swipe to the next quote.
You have the option to use a heading and a label, but neither are mandatory. If you use both, the label appears underneath the heading.
Each statistic title must be 50 characters or less, including spaces.
If you use more than one statistic title, make each one similar in length so they display correctly on your page.
Keep the body copy succinct – approximately 500 characters, including spaces.
Quotes should be approximately 130 characters, including spaces.
Any stats used must have the source included and be checked on a regular basis to ensure they don’t become outdated.
We risk breaching Competition and Markets Authority (CMA) compliance guidelines if we publish out of date stats or stats without a source.
