Content guidelines
Our website is a key tool for showcasing our University. We need to look after the content on it so visitors can easily find what they need and are inspired to study or work with us.
It’s vital that everyone understands how to create content for the website in a stylistically consistent way. These web content guidelines explain how to achieve this. They cover:
- House style – how to format commonly used words, names, numbers and punctuation.
- Tone of voice – expressing our brand and personality through the way we write.
- Choosing images – how to select high-quality, engaging images that show us at our best.
- Copywriting tips – advice, do’s and don’ts to make your copy shine.
- Key content features – a guide to the main features you’ll use when creating and updating webpages, and guidance on how to use them.
The main focus of these guides is on effectively presenting content on our website.
